Plymouth Argyle
Coca-Cola end Football League sponsorship
2009-09-30 - Added by ExtraFootie
Coca-Cola are to withdraw from sponsoring the Football League at the end of the current campaign after failing to agree a new deal.
The soft drinks giants, who has been the title sponsor since 2004, are understood to have offered around £6million a year - the price of their current three-year agreement - which was not enough for the Football League.
The news comes hot on the heels of the Premier League's decision to turn down Barclays' £72million offer for the next three years and energy suppliers E.ON not renewing their FA Cup backing.
A joint statement by the Football League and Coca-Cola read: "Both the Football League and Coca-Cola Great Britain have valued their six-year relationship and both parties are committed to continuing discussions about an ongoing commercial partnership."
"The Football League would like to thank Coca-Cola for their support and continued commitment."
The League have also stated they are currently in "discussions with a number of companies about the title sponsorship opportunity", with E.ON believed to be one those in the running.
The soft drinks giants, who has been the title sponsor since 2004, are understood to have offered around £6million a year - the price of their current three-year agreement - which was not enough for the Football League.
The news comes hot on the heels of the Premier League's decision to turn down Barclays' £72million offer for the next three years and energy suppliers E.ON not renewing their FA Cup backing.
A joint statement by the Football League and Coca-Cola read: "Both the Football League and Coca-Cola Great Britain have valued their six-year relationship and both parties are committed to continuing discussions about an ongoing commercial partnership."
"The Football League would like to thank Coca-Cola for their support and continued commitment."
The League have also stated they are currently in "discussions with a number of companies about the title sponsorship opportunity", with E.ON believed to be one those in the running.
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